In order to "see through the eyes of the consumer", please download
one of the video files below and then just follow the white
dot* to see what your consumers see.
The sample video recording is what VisionTrack uses to determine exactly how consumers respond to advertising and marketing communications. By analyzing this data and asking a few questions, we provide a wealth of superior insights to help you improve the communication of your marketing messages.
So, if you want to find out how well your advertising or marketing communications are doing versus your competition, why base your action standards on self reported measures (such as recall and memory based interpretations of behavior)? Why not make important business decisions based on accurate, objective, and reliable consumer behavior data?
* The white dot (cursor) that you see is the exact location of the readers fixations in real time, superimposed on the actual magazine. The video may be a bit "jumpy" due to the digitization process for computer viewing.
All
videos are the same 40 second clip. Pick the format that's right for you.
The
first two files are smaller and reccomended for users with dial-up access.
Windows
Media (500 KB)
Real
Player Small (450KB)
QuickTime
(4.3 MB)Technical Note: These are short videos (approx. 40 sec). They will be quickly downloaded onto your system and will likely begin running automatically in your plug-in media viewer. If the viewer doesn't launch automatically, you can save the file on your local hard drive and launch it from there. Simply right click on the link and select Save As..