Experience is critical when working with a company on a new research initiative. Data and observation collection is vital but in the end, it's the quality of the interpretation and the recommendations that count.

Gerry Grundland B.SC. MBA
President and Founder

Gerry spent 18 years with IBM managing research, statistics, economics, sales and marketing activities. Since 1991, Gerry has conducted numerous qualitative and quantitative research studies in order to develop the world's leading eye-tracking technology for a wide variety of market research applications. Gerry's extensive involvement with the collection, analysis and interpretation of eye-tracking data has resulted in defining, coining and realizing the value of visual equity as a precision marketing tool.

Allan Driedger - Diploma in Design and Advertising Communications
Vice-President

During the last 20 years, Allan has helped leading consumer product corporations with their marketing communication solutions through strategic planning, design, research, and implementation of their packaging, advertising and web site initiatives. For over 9 years, Allan led one of the foremost brand identity and package design firms in the country. Allan's experience has played a key role in the development and analysis of our research studies and the marketing of the VisionTrack brand.

Professor Moshe Eizenman, D.B.A., Ph.D.
Department of Ophthalmology and the Institute of Biomedical Engineering, University of Toronto
Consultant, Partner

Since 1981, Dr. Eizenman's group at the University of Toronto have developed eye-tracking technology and data analysis systems to meet the demanding criteria of the world's most advanced clients seeking to understand the ocular-motor system.

State-of-the-art systems have been developed for use by NASA, the U.S. Air Force, Raytheon, CAE Electronics and numerous primary research institutions. These demanding clients have invested heavily to rigorously verify the accuracy of the data and analysis by Dr. Eizenman's group, confirming his position as a leading authority on eye tracking technology, analysis and visual scanning interpretations of pilots, drivers and consumers.