Consulting Services
     

 
Full service consulting and eye-tracking studies for every form of Q&A research

Our experienced team has employed VisionTrack technology for a wide variety of research studies. We typically conduct the eye-tracking portion at the beginning of the session. Afterwards, we can either complete one-on-one questionnaires or bring respondents together in a focus group.


   


  		Quantitative Studies
     

 
We can recruit to a research location or intercept respondents in any mall or retail location. Because our eye-tracking technology is portable and easy to operate, it only takes a few hours to set up and train the eye-tracking attendant.



  		Qualitative Studies
     

 
Our technology is quick and easy to calibrate so respondent turnover can be fast and efficient. This is especially important during qualitative studies when a small sample size is recruited to a research facility for one-on-ones or focus groups.



  		One-on-ones
     

 
We often administer a questionnaire after the eye-tracking portion of the study is complete to acquire knowledge about the sample as it relates to their demographic or psycho-graphic profile or their attitudes toward the brand being researched. Product or category usage, lifestyle, general behavior or product attributes are often profiled during the Q&A portion of the research.

We especially focus on questions that help us gain further insight into the exact behavior demonstrated during the eye-tracking portion of the study.



  		Focus Groups
     


The ability for the client team to see, in real-time, the respondents behavior while they review the marketing communications is a significant benefit. They literally "see through the eyes of the consumer".

Also, the ability to play back the video so that the respondent can answer questions as to why they did what they did often provides the moderator and the client with unique and powerful insights.

We can either eye-track the respondents before the groups begin or we can remove respondents during the focus group, at the appropriate time, and only for a few minutes.



  		Shared-cost Studies
     


VisionTrack is constantly improving both our technology and our methodologies to provide the highest value and most cost-effective studies possible. To that end, our technique is perfectly suited to a quantitative omnibus environment.

For example, if a number of advertisers in women's magazines wanted to test the effectiveness of their ads, versus the competition, we could provide detailed reports quickly and inexpensively.

Or, if a retailer wanted to test many categories at once, we could reduce the cost of each category study significantly.

  		Partnerships
     

 

Over the years, we have had the pleasure of working with research companies who have offered our unique service to their clients.

The arrangements are always approached with a straightforward "partnership" attitude with the host research company leading the relationship. VisionTrack is extremely flexible in how we offer our service. Below is a list of possible ways you may wish to employ VisionTrack:

  • Operate Eye-tracker: Our experienced staff can operate the eye-tracking device.
  • Operational training: Have us provide you with the eye-tracker and teach one of your staff how to work with our straightforward system.
  • Videotape analysis: Our analysts will review the videotape and supply data for qualitative or quantitative studies
  • Analysis training: We can train you on how to qualitatively analyze the videotapes
  • Eye tracking reports: Combine our eye-tracking observations with a variety of other forms of marketing research.

Please contact us to see how we can compliment your research requirements.